Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he’s the magnetic star of a new campaign from The Habit Burger Grill.
In the span of a 45-second spot, it’s easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that’s not the best idea. Major spoiler: Charlie is a crispy critter by the end of the ad, having dramatically forfeited his life to cook the restaurant’s signature grilled burgers.
Eat
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in