Taco Bell's Taylor Montgomery Reveals the Path From Social Media Manager to CMO

His journey shows career progression isn't always linear

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There’s no one path to the chief marketing officer seat, and Taco Bell‘s top U.S. marketer Taylor Montgomery is living proof.

Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs later, he’s CMO for North America, leading buzzy campaigns with talent including Doja Cat and LeBron James.

During a session at ADWEEK’s Social Media Week in New York, Montgomery revealed the secret ingredients to his success: curiosity, flexibility and never being afraid to get in the weeds.



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