Papa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically Incorrect Tagline

The Martin Agency delivers 'Better Get You Some' as a rallying cry, even if it ain't correct

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

A few years ago, the London tabloid Daily Mirror published the results of a study that found that 4 in 10 people don’t know how to use basic grammar. According to a 2019 survey from Grammarly, 64% of people send emails containing typos and grammatical errors. And after scouring the homepages of 799 technology companies, the proofreading service Editor Ninja calculated that spelling and grammatical errors were present on 97% and 94% of them, respectively.

These findings are probably good news for the marketing team at Papa Johns, which earlier this week took the wraps off a new slogan: “Better Get You Some.”




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