Inside the Pitch: Why Papa Johns Named The Martin Agency Its Creative Agency of Record

The brand also picked Dentsu's Carat as its media AOR

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In 2024, Papa Johns wants to celebrate the culture of pizza, and it’s tapping The Martin Agency to handle those responsibilities.

Earlier this year, the brand hired Mark Shambura, the former CMO of MOD Pizza, to lead the brand as CMO. He’s focused on capitalizing on the brand’s premium positioning in the category, and do less talking at consumers and more connecting with them, which is where The Martin Agency stood out to him and Jaclyn Ruelle, Papa Johns’ head of brand.

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