Stella Artois' Chief Marketer on the Brand's New Direction Around Authentic Connections

Marcela Garcia, vp of marketing, talks about her plans for building a 'modern premium' focus

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“This is a new day for the brand,” Marcela Garcia, vp of marketing for Stella Artois, said as she talked about the launch of a creative platform that she hopes will help the brand reach a new multicultural audience while staying true to its commercial priorities.

Garcia, who took on the role just under a year ago and highlights that she is the first woman of color to lead the brand’s marketing, has been developing a way to “refresh” Stella Artois’ look and relevance.



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