Austria Parodies AI Ads With Its ChatSkiPT Tourism Campaign

The three-day campaign sees real skiing experts answer tourists' questions live online

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Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society’s trends while promoting the beauty of their locations. And now, it’s the turn of Austria as it offers its artificial intelligence technology to answer tourists’ questions—called ChatSkiPT.

Even though AI is now seen as a viable tool to offer information about vacations, the Austrian National Tourist Office has developed what it believes is the first “Authentic Intelligence,” which offers the in-depth responses from 16 real ski instructors on the website who take the place of chatbots to answer questions on winter sports, vacations or the best place to ski.

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