The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country’s latest galactic focus follows that trend as it calls on space tourists to come there instead.
Following billionaires like Richard Branson, Elon Musk and Jeff Bezos’ attempts to make space tourism a reality, Iceland’s natural landscape is the focus of the country’s latest campaign titled “Iceland. Better Than Space,” which highlights it as a viable alternative to otherworldly environments.
Space tourists and astronauts are invited to make the cheaper and more environmentally friendly trip to the country where they will receive unlimited oxygen, fresh food and can partake in a geothermal spa in the process.
Sigríður Dögg Guðmundsdóttir, head of Visit Iceland, explained the message was that by visiting the country, there was no need to leave the planet at all.
“We know there is likely frustration amongst aspiring space travelers who have had their trips delayed and don’t yet know when they will make it to outer space. That is why we are encouraging them to take a trip much closer to home instead and for a fraction of the price and the carbon footprint,” she added.
The 100-second film, once again from creative agency SS+K, also features a billboard that was launched into space using an electronic tablet attached to a weather balloon with a GoPro to catch any space tourists not currently on Earth.
“By targeting this specific audience and launching a billboard into space, we hope to encourage people to consider the big picture and see that the real value in travel is in the interactions you create with other people, and that, you know, unlimited oxygen supplies should really factor into your decision,” continued Sigríður Dögg Guðmundsdóttir.
The campaign will run across the Visit Iceland website, as well as its social media platforms and YouTube account with PR handled by M&C Saatchi.
Client: Business Iceland
CEO: Pétur Óskarsson
Director: Marketing Communications Sveinn Birkir Björnsson
Director, Trade & Invest: Árni Alvar Arason
Head of Marketing Projects: Daníel Oddsson
Head of Visit Iceland: Sigríður Dögg Guðmundsdóttir
Head of PR: Lea Gestsdóttir Gayet
Head of Digital: Ísak Kári Kárason
Head of Social Media: Katarzyna María Dygul
Creative Agency: SS+K
Co-Founder + Partner: Lenny Stern
Executive Creative Director: Stevie Archer
Managing Director, Production + Operations: John Swartz
Associate Creative Director, Writer: Cooper Evoy
Associate Creative Director, Art Director: Monica Apodaca
Managing Director, Head of Client Services: Amy Frisch
Account Supervisor: Erica Moore
Managing Director, Strategy Group: Kevin Skobac
Strategy Director: Elena Claro
Icelandic Agency: Peel Iceland
Co-Founder + Partner: Magnús Magnússon
Co-Founder + Partner: Egill Þórðarson
Global PR Agency (Hub): M&C Saatchi Talk
CEO: Jane Boardman
Head of Consumer: Steve Kirk
Senior Associate Director: Lauren Hunt-Morgan
Senior Associate Director: Laura Jones
Account Director: Kayleigh Ross
Account Director: Maia Quinn
Account Manager: Sam Sparks
Production Company: Pelikula
Director / Editor: Allan Sigurðsson
Producer: Hannes Þór Arason
Director of Photography: Árni Filippusson
Additional Cinematography: Thor Eliasson
Hair & Makeup: Anna Kristin Oskarsdottir
1st A.C.s (Assistant Camera): Guðjón Hrafn Guðmundsson
Goði Már Guðbjörnsson
2nd A.C.s (Assistant Camera) Eva Rut
Sindri Snær Jónsson
Gaffers: Viktor Orri Andersen
Hafþór Ingi Garðarsson
Bjarni Svanur Friðsteinsson
Key Grip: Jón Andri Vinther
Sound Agnar Friðbertsson
Eyþór Örn Margrétarson
Production Assistants Lára Björg Gunnarsdóttir
Costume: María Theódóra Ólafsdóttir
VFX & Grade: Bjarki Gudjonsson @ Trickshot
Music : Úlfur Eldjárn
Sound Mix: Brynjar Unnsteinsson
Locations: Sky Lagoon
La Primavera (Marshall)
Equipment rental: Kukl
Actors: Sveinn Ólafur Gunnarsson
Special Thanks: Leifur Kolbeinsson
Ragnheiður Harpa Haraldsdóttir
Örlygur Hnefill Örlygsson