USA Today Ad Meter: State Farm's Arnold Schwarzenegger Ad Proves Most Popular Super Bowl 58 Spot

'Like a Good Neighbaaa' was more popular than Ben Affleck's latest collaboration with Dunkin', which was voted second-favorite

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Super Bowl fans rated State Farm’s ad featuring Arnold Schwarzenegger as he fails to comply with a director’s line reading note as their favorite Super Bowl spot for 2024, according to the USA Today Ad Meter.

The “Like a Good Neighbaaa” ad saw Schwarzenegger playing his action-hero persona as Agent State Farm while being unable to deliver the word “neighbor” due to his famously thick Austrian accent. After several failed attempts, the director comes up with a solution that reunites Arnie with his Twins and Junior co-star Danny DeVito.

“We

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in