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The ecommerce arm of Dick’s Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a yearlong promotion to boost its digital business.
The spots, from filmmaker-actor Lake Bell, star Will Arnett and Kathryn Hahn as a harried dad and cool auntie who can’t physically make it to a Dick’s store for kid-required supplies before game time. Instead, they take a slightly trippy adventure into online shopping, ending up with soccer cleats, basketball shoes and sporty extras for themselves.
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