In U.S. Open Campaign Starring Jason Bateman and Will Arnett, Nothing Is Par for the Course

Exclusive: The Arrested Development duo headline three NBC Sports golf championship promos

Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.

With the U.S. Open taking place in Los Angeles for the first time in 75 years, NBC Sports is leaning into Hollywood’s star power.

The company teamed up with Jason Bateman and Will Arnett for a series of three spots promoting the golf championship, happening June 15-18 at the Los Angeles Country Club and airing across NBC, USA and Peacock.

“Sand Trap,” the final 30-second promo, will debut this weekend across NBC’s linear, social and digital properties around French Open coverage.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in