Super Bowl Commercials

Hyundai Skips the Super Bowl, but Still Taps Into Its Buzz With Jason Bateman

The car brand will still have a big presence in the NFL playoffs

Jason Bateman goes through history for Hyundai to show that inventions got better with time.Hyundai
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By Kyle O’Brien

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Hyundai has opted not to run an ad in Super Bowl 2022, but its latest creative campaign has plenty of Big Game star power.

After making a splash as the all-knowing elevator operator in the carmaker’s 2019 Super Bowl spot, Jason Bateman returns to star in the latest campaign from Hyundai in a series of spots that will run during the NFL playoffs and on social and OOH during the week of the Super Bowl.

Bateman

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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