Hyundai has opted not to run an ad in Super Bowl 2022, but its latest creative campaign has plenty of Big Game star power.
After making a splash as the all-knowing elevator operator in the carmaker’s 2019 Super Bowl spot, Jason Bateman returns to star in the latest campaign from Hyundai in a series of spots that will run during the NFL playoffs and on social and OOH during the week of the Super Bowl.
Bateman is on board to tell people about the latest iteration of Hyundai’s all-electric vehicle, the Ioniq 5, and he’s representing characters throughout history to get the point across that good inventions have evolved to be even better with the passage of time.
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