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Hyundai has had a strong tradition of humorous Super Bowl ads. After taking a break from comedy the past two years, the automaker is back with a new ad starring Jason Bateman as a wry elevator attendant dropping people off on floors that represent things in life considered painful.
“The Elevator,” a 60-second ad that will run in the first quarter of the game on Sunday is a progressive race to the bottom. Topics addressed as the elevator makes it to the bottom floor include root canals, jury duty, a middle seat on a six-hour flight, “the talk” and a vegan dinner party.