The Big Game

Hyundai’s Super Bowl Ad Brings Jason Bateman’s Dry Wit to the Even Drier Topic of Car Shopping

Brand touts its unique buying process

Jason Bateman shines in Hyundai's Super Bowl ad. Hyundai

By Doug Zanger

January 30, 2019

Hyundai has had a strong tradition of humorous Super Bowl ads. After taking a break from comedy the past two years, the automaker is back with a new ad starring Jason Bateman as a wry elevator attendant dropping people off on floors that represent things in life considered painful.

Doug Zanger
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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