Geico Gives the Gecko a Sparring Partner in Will Arnett

The campaign marks a new turn for the longtime spokescharacter

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Geico’s Gecko has pretty much been a solo act for his entire spokes-reptile career. But in a new campaign, The Martin Agency has brought on someone who can go toe to green toe with the money-saving icon—Will Arnett.

In a new campaign, Arnett is a foil for the usually buttoned up Gecko. In the campaign, “Frenemy,” we learn a bit about the back story of the Gecko, as he meets an old friend, Arnett, at a dinner party, who reveals that he and the Gecko were once friends who had similar dreams of saving people money on homeowners insurance.



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