How Fear Helped Dick's Sporting Goods Prepare for the Future

Its experiential concepts are rooted in a central question

Dick’s Sporting Goods opened its first House of Sport concept in Victor, New York in April 2021. Since then, it has also opened an outdoor concept, Public Lands, as well as experiential in-store soccer shops. The retailer also redesigned multiple Golf Galaxy stores, in addition to operating 734 U.S. retail locations under its own name.