Stance Created an Anthem for Punks and Poets in Its Own Community

The year-long campaign will follow the lives of artists and athletes

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Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities in favor of its own niche “Punks & Poets” network of brand ambassadors.

The 90-second “Stitched Different” film follows artists and athletes as they sport Stance shorts, joggers and apparel while running up a mountain, surfing, taking pictures or just relaxing with their feet up to provide a closeup view of the brand’s signature socks.

The spot is packed with closeup action shots of fast turning bikes, cars and surfers riding waves, while cinematographer Ian Watts also zooms in on Stance’s label.



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