The Latest
A Meta-Morphosis: Frontier Foray and TikTok Block
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals [...]
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When Everyone Has the Same Technology, What Sets Brands Apart?
This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects [...]
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How the Performance Marketing Reset Affects the Open Web
This post was created in partnership with Taboola Key takeaways Richer data and agentic technology are shifting performance marketing beyond programmatic buying and into an era of guiding audience decisions [...]
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When Paid and Earned Media Join Forces, Everyone Wins
This post was created in partnership with Weber Shandwick Key takeaways Paid and earned teams have long waged battles over budget and direction, but these silos no longer make sense [...]
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To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
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Flo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
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How to Resonate With Consumers in the Age of Attention
This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it. During an ADWEEK [...]
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AI Is Changing How Marketing and Technology Teams Work Together
This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create [...]
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Entering the New World of Marketing With LLMs
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the [...]
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Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results
This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links [...]
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11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
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ExclusiveGoogle Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
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Health Marketing Is Moving From Information to Navigation
This post was created in partnership with Publicis Health Key takeaways A health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a [...]
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Award-Winning Agencies Talk TikTok
This post was created in partnership with TikTok for Business Media buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and [...]
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OpenAI Wants ChatGPT Ads to Become a Permanent Line Item in Agency Media Plans
An Agency Partner listing shows OpenAI building the holding-company sales layer that Meta and Google use to lock in recurring spend.
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