Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Most startups can’t wait to produce their first ads, but for Blake Lively’s Betty Buzz line of alcohol-free mixers, there wasn’t too much of a rush.