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March Adness

March Adness 2022: Vote for Today's Best Advertiser

As Adweek's annual tournament returns, which brand will rise to glory?

march adness 2022 bracket
Sour Patch Kids scored a narrow victory over Oreo in the Final Four.Adweek\Gabby Ulloa
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By David Griner & Jess Zafarris

 

Here’s an advertising riddle for you: What do Slim Jim and Aviation Gin have in common?

They’re the only two brands to have won Adweek’s March Adness bracketed tournament, in which marketing nerds by the thousand vote to name today’s best advertiser.

Aviation Gin, owned and prominently advertised by Ryan Reynolds, scored back-to-back wins in 2019 and 2020, the first two years of the hard-fought competition.

But Aviation was brought down to earth quickly in 2021, when Sour Patch Kids defeated the booze brand in Round 1 of the tournament.

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Headshot of David Griner

David Griner

  • @griner
  • david.griner@adweek.com

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Headshot of Jess Zafarris

Jess Zafarris

  • @JessZafarris
  • jessica.zafarris@adweek.com

Jess Zafarris is the director of audience engagement at Adweek.

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