Here’s an advertising riddle for you: What do Slim Jim and Aviation Gin have in common?
They’re the only two brands to have won Adweek’s March Adness bracketed tournament, in which marketing nerds by the thousand vote to name today’s best advertiser.
Aviation Gin, owned and prominently advertised by Ryan Reynolds, scored back-to-back wins in 2019 and 2020, the first two years of the hard-fought competition.
But Aviation was brought down to earth quickly in 2021, when Sour Patch Kids defeated the booze brand in Round 1 of the tournament.
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