Jess Zafarris

Jess Zafarris

Audience Engagement Editor
Jess Zafarris (née Jessica Farris) is Audience Engagement Editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.

Burger King’s Moldy Whopper; Climate Change Conflict at Amazon: Wednesday’s First Things First

Plus, industry leaders discuss diversity in advertising for Black History Month

How Businesses Recover After Mass Shootings; Harriet Tubman Debit Card Sparks Controversy: Tuesday’s First Things First

Plus, DTC had a bad week, but the future isn't so bleak

Musical Marketing for the 2020 Election; TNT Honors Kobe Bryant With New All-Star Game Format: Friday’s First Things First

Plus, industry women celebrate each other for Galentine's Day

Coronavirus Scare Halts Mobile World Congress; Brand Visibility in an Election Year: Thursday’s First Things First

Plus, could Unilever's halt of kid-targeted marketing kill the ice cream truck?

Ad Tech in a Post-Cookie World; Oscars Fall to Record Low Ratings: Tuesday’s First Things First

Plus, after months of turbulence, Brandless is shutting down.

Adweek’s 2020 Retail Outlook; How to Fight Amazon Copycats: Monday’s First Things First

Plus, the agency behind two of the best 2020 Super Bowl ads

Why the Bill Murray Jeep Ad Almost Didn’t Air; Adobe’s Trippy Ode to Creativity: Friday’s First Things First

Plus, Edie Falco explains how Trump prompted her to film the Avatar sequels

Netflix’s Big Mistake; The Most Inclusive Super Bowl in History: Wednesday’s First Things First

Plus, learn how what consumers hear—or don’t hear—affects decision-making

8 Biggest Super Bowl Ad Trends; Inside Tide’s War Room: Tuesday’s First Things First

Plus, an ecommerce analytics company found that Super Bowl ads prompted viewers to buy both during and after the game