Jess Zafarris

Jess Zafarris

Audience Engagement Editor
Jess Zafarris (née Jessica Farris) is an audience engagement editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.

Peyton Manning Stars in Caddyshack; Colorless Pride Skittles: Friday’s First Things First

Plus, Budweiser redefines 'veteran.'

Agency Advice for 2020 Grads; Hulu’s Disney-fied Facelift: Thursday’s First Things First

Plus, tips for maintaining team morale remotely

The Road Ahead for Retail; Lizzo Covers The Beatles for Facebook: Wednesday’s First Things First

Plus, highlights from ViacomCBS's second upfronts presentation

Moving on from Covid Messaging; KFC Salutes DIY Fails: Tuesday’s First Things First

Plus, antitrust regulators prep for a Google crackdown

Racist Brand Mascots Persist Today; Agency Business Predictions: Friday’s First Things First

Plus, this is the year of the virtual prom

Bud Light’s ‘Humans of Genius’ Stay Home; Perfumes Boom: Thursday’s First Things First

Plus, advertisers plan to spend one-third less in 2020 upfronts

Online Shopping, Grocery Sales Explode; AT&T’s Beloved Lily Returns: Wednesday’s First Things First

Plus, Hamilton will skip theaters, go to Disney+

12 Great Jerry Stiller Ads; Young Entrepreneurs Give Back: Tuesday’s First Things First

Plus, even without upfronts events, NBCU and Fox announce big plans

Mental Health Tips for Marketers; Small Biz Aid May Come at a Price for Big Brands: Friday’s First Things First

Plus, CPG brands came up with creative alternatives to free samples

How Brands Are Saving America; Return of the Dancing Banker: Thursday’s First Things First

Plus, lessons in leadership from Martin Sorrell