Jess Zafarris
Jess Zafarris is the director of audience engagement at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist, and the author of the book Once Upon a Word: An Etymology Dictionary for Kids. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.
Marketing Morsels: Spanx’s Hidden Nudes, Shake Shack Candles and More
A sampling of this week's brand stunts.
Mountain Dew Flamin’ Hot Ignites a Star-Studded Rager in Hell, Michigan
Adweek reports from the afterlife and talks with DJ Pauly D.
Marketing Morsels: Cereal for Orange Juice, Danny Trejo’s Tostitos Party and More
A sampling of this week's brand stunts.
Marketing Morsels: Tide Helps Doctor Strange, Ripple vs. Big Dairy, Pot Pourri and More
This week's Marketing Morsels features 4/20 stunts, a Def Leppard remix and more.
Marketing Morsels: Dunkable Dinners, Recycling Hawkers, Dremel DIY and More
Plus dunkable dinners, recycling hawkers and more of this week's brand stunts.
Marketing Morsels: A Shower for Gamers, Pee in a Busch and More
A sampling of this week's brand stunts.
The Art of Adness: How Dakota Snow Became the Unofficial Designer of Brawling Brands
The year's biggest brand brawl comes to life thanks to his vigilante designs.
How Sour Patch Kids Scored a Sweet Win in March Adness 2022
The brand beat out Oreo, Disney+, Apple and more.
What Women Marketing Leaders Admire Most About the Next Generation
Diversity, Equity and Inclusion
For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers.
Fools Rush In: The Funniest, Weirdest and Wildest Brand Stunts of April Fools’ Day 2022
After two years of avoiding the holiday, marketers launched more activations—but still played it safe.