Jess Zafarris
Jess Zafarris is an audience engagement editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.
Taco Bell Learns: Captions Matter; A Cheesy Crime: Friday’s First Things First
Media
As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works Yesterday, Taco Bell announced the impending introduction of plant-based menu items, which it will launch [...]
Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Cannes Lions to Roar in Person; How Not to Redesign a Logo: Wednesday’s First Things First
Commerce
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Brands Cut Off Trump and Friends; Don’t Weep for Parler: Tuesday’s First Things First
Brand Marketing
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
The Trump Brand Crumbles; GM’s New Identity Design: Monday’s First Things First
Media
Plus, Quibi's content rises from the ashes.
When Brands Should Shut Up; The Richards Group’s DEI Future: Thursday’s First Things First
Agencies
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
No Office, No Problem; The Golden Age of Cannabis Marketing: Wednesday’s First Things First
Media
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Adweek Acquires Social Media Week; Can Google Get Back to Its Original Motto?: Tuesday’s First Things First
Media
Plus, 16 shows airing their final seasons in 2021.
The Final ‘You Can’t Stop Us’ Ad Is Here; Ad Pros Troll With Space Jam 2: Wednesday’s First Things First
Media
Plus, Adweek expands key coverage.
2020’s Top Ads in 3 Minutes; 3 Tech Developments That Will Change 2021: Thursday’s First Things First
Media
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]