Portrait of Jess Zafarris

Jess Zafarris

Jess Zafarris is the director of audience engagement at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist, and the author of the book Once Upon a Word: An Etymology Dictionary for Kids. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.

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Mountain Dew Flamin’ Hot Ignites a Star-Studded Rager in Hell, Michigan

Experiential

Adweek reports from the afterlife and talks with DJ Pauly D.

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Marketing Morsels: Tide Helps Doctor Strange, Ripple vs. Big Dairy, Pot Pourri and More

Advertising

This week's Marketing Morsels features 4/20 stunts, a Def Leppard remix and more.

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Marketing Morsels: Dunkable Dinners, Recycling Hawkers, Dremel DIY and More

Advertising

Plus dunkable dinners, recycling hawkers and more of this week's brand stunts.

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The Art of Adness: How Dakota Snow Became the Unofficial Designer of Brawling Brands

March Adness

The year's biggest brand brawl comes to life thanks to his vigilante designs.

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How Sour Patch Kids Scored a Sweet Win in March Adness 2022

March Adness

The brand beat out Oreo, Disney+, Apple and more.

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What Women Marketing Leaders Admire Most About the Next Generation

Diversity, Equity and Inclusion

For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers.

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Fools Rush In: The Funniest, Weirdest and Wildest Brand Stunts of April Fools’ Day 2022

Advertising

After two years of avoiding the holiday, marketers launched more activations—but still played it safe.

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