Jess Zafarris

Jess Zafarris

Audience Engagement Editor
Jess Zafarris (née Jessica Farris) is an audience engagement editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.

What If Film History Was Vertical?; Inside Amazon Seller Lawsuits: Friday’s First Things First

Plus, presidential ad strategies and their varying degrees of success

The Ultimate Culinary and Content Pairing; Mazda’s Heartrending History: Thursday’s First Things First

Plus, will trick-or-treating even be a thing this year?

Audi Apologizes for ‘Insensitive’ Image; Tom Goodwin Is Out at Publicis Groupe: Wednesday’s First Things First

Plus, 'Got Milk?' is officially back

Next Steps in Halting Hate for Profit; The Rock Buys the XFL: Tuesday’s First Things First

Plus, how an indie agency created a creative and scrappy Adidas ad

Trump vs. TikTok; Hard Seltzer Bubbles to the Top: Monday’s First Things First

Plus, which brands are returning to Facebook this month?

Nike Creatively Unites Athletes; Google Posts First-Ever YOY Revenue Decline: Friday’s First Things First

Plus, how to direct an ad from 6,000 miles away

The Future of the Big Four; How to Release a Kraken: Thursday’s First Things First

Plus, inside the BLM protests at Nike HQ

Why Google Is in Trouble; The 5 Ads Nominated for Emmys: Wednesday’s First Things First

Plus, Twitter smacks down Donald Trump Jr. for spreading misinformation

Apple’s Carbon-Neutral Lullaby; King Arthur’s Fresh Look (and Name): Thursday’s First Things First

Plus, new executives at DDB

America Eagle’s Effective Use of TikTok Stars; And the Biggest Ad Ever: Wednesday’s First Things First

Plus, Professor Scott Galloway talks about America's 'low point' ahead of big tech antitrust hearings