Jess Zafarris
Jess Zafarris is an audience engagement editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.
Burger Scream; Morton’s New Look: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
The Weirdness of The Richards Group; 5 Reasons Quibi Failed: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Quibi Bites the Dust; Alexa the Interruptor: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Inside the DOJ’s Google Lawsuit; Diversity Déjà Vu: Wednesday’s First Things First
Plus, who was ‘really’ behind Pence’s fly debacle?
14 Exceptional OOH Campaigns; Nelly and Budweiser Celebrate St. Louis: Tuesday’s First Things First
Plus, every night is pizza night.
Adweek Gets a Cameo in Emily in Paris
TV / Video
The show might not be realistic, but it’s a fun binge for marketers.
What Role Does Design Play in Presidential Campaign Branding?
Two successful campaigns from the past 12 years redefined candidates' aesthetics, but what does that mean to voters now?
Stan Richards Exits The Richards Group; Indie Booksellers Battle Amazon: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Motel 6 Drops Richards Group Over Racist Comment; Mindshare Fires Global CEO: Thursday’s First Things First
Plus, Tiffany R. Warren leaves Omnicom
Ryan Reynolds Doesn’t Get 5G; Play Games, Win Clients: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
