Jess Zafarris
Jess Zafarris is an audience engagement editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.
Fasten Your Meatbelts: How Lyft and Oscar Mayer Teamed Up to Offer Wienermobile Rides
Adweek learned what it’s like to drive the hot dog-shaped vehicle.
How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records
Two saucy, buttery collections closed out the month-long campaign.
Reddit, Burger King Win Cannes Social and Influencer Grand Prix
"Stevenage Challenge" and "Superb Owl" take top honors.
How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth
The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.
The King Enters the Chicken Sandwich Fray; How to Reclaim Joy: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Spot the Guinness; Why the Kids Aren’t All Right: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Why Is Breastfeeding Still Taboo?; 5 Key Skills for Marketers: Thursday’s First Things First
Agencies
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Lessons From PBR’s Nightmare Fuel; Peloton’s Serious Problem: Monday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse
The director, creator and Audio Collective co-founder on professional success with ADHD.
30 CMOs Taking Agility to the Next Level: Monday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]