Portrait of Jess Zafarris

Jess Zafarris

Jess Zafarris is an audience engagement editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.

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Taco Bell Learns: Captions Matter; A Cheesy Crime: Friday’s First Things First

Media

As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works Yesterday, Taco Bell announced the impending introduction of plant-based menu items, which it will launch [...]

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Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First

CES

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Cannes Lions to Roar in Person; How Not to Redesign a Logo: Wednesday’s First Things First

Commerce

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Brands Cut Off Trump and Friends; Don’t Weep for Parler: Tuesday’s First Things First

Brand Marketing

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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The Trump Brand Crumbles; GM’s New Identity Design: Monday’s First Things First

Media

Plus, Quibi's content rises from the ashes.

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When Brands Should Shut Up; The Richards Group’s DEI Future: Thursday’s First Things First

Agencies

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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No Office, No Problem; The Golden Age of Cannabis Marketing: Wednesday’s First Things First

Media

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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2020’s Top Ads in 3 Minutes; 3 Tech Developments That Will Change 2021: Thursday’s First Things First

Media

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]