Marketing Morsels: M&M's Become Ma&Ya's, Twix's Snowboard and More

Plus, a Chinese New Year campaign, skydiving with Maybelline and more

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Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from M&M’s, Coca-Cola, Twix and more. Enjoy the assortment!

Morsel #1: Are Ma&Ya’s a Super Bowl stunt?

Most of the internet will have heard or seen by now that M&M’s has decided to pause with its spokescandies in favor of turning to comedian Maya Rudolph—but it also claims to have rebranded to become Ma&Ya’s and placed her face on an M&M as well.



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