Marketing Morsels: Angel Soft’s New Mascot, M&M's All-Female Packs and More

Plus, British Airways’ indignant demands, Dame slams tampons and pad ingredients and Volkswagen gets humorous

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

This week’s edition of Marketing Morsels is stuffed with delightful samplings from British Airways, Volkswagen, Quorn and many more. Enjoy the assortment!

Morsel #1: British Airways is furious that you’re working on vacation

Research from YouGov shows that almost half of British people have worked while on holiday, so British Airways is inviting people to stand up for their vacation in a series of humorous short films. In each edition of “Take Your Holidays Seriously,” a woman expresses fury and frustration that she and her fellow vacationers (and in one case, a lobster) are taking work calls and opening their laptops when “not taking time off could literally kill us sooner.” 

Morsel #2: A woman can’t stop thinking about driving an electric Volkswagen in this campaign



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