Marketing Morsels: Taylor Swift Multiplies, Elton John Marmite and More

Plus, why Goldfish has tiny hands and how Pillsbury’s interactive sweater disappeared

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This week’s edition of Marketing Morsels is stuffed with samplings from Capital One, Goldfish, Pillsbury, Jimmy Dean and many more. Enjoy the assortment!

Morsel #1: Taylor Swift is multiplied for Capital One

Capital One

The queen of Midnights, Taylor Swift herself, appears in a newly dropped ad for Capital One’s Venture X Card that is stuffed with Easter eggs meant to delight discerning Swifties. As the narrator in the video, created by the brand’s agency of record GSD&M, describes the card’s benefits, more and more Taylors appear to correspond with each perk—for example, “5 times miles on flights” yields five Taylors, each one dressed in different looks from her musical past.



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