This week’s edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment!
Morsel #1: Velveeta upgrades the booty call
Booty call? How about a Foodie Call? Based on survey results saying that more than half of fans would give up sex for cheese, and 70% saying the best time for mac and cheese is in bed with a partner, cheese-adjacent brand Velveeta is adding liquid gold to the post-coital (or non-coital) experience. On Nov. 18, between 9 p.m. and 3 a.m., fans can text the message “VEL, YOU UP?” to 855-VELVEETA to get a free Foodie Call Kit including a loaf of Velveeta, two Velveeta Shells & Cheese single cups and a gold half-spoon half-fork, as well as recipes for enhancing the dish.
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