Ahead of the 2026 NBA season, which begins Oct. 20, Sprite is teaming up with NBA superstar Nikola Jokić to remind fans to keep the game fresh.
The soda brand’s latest campaign, “Never Stop Refreshing the Game,” launches with an ad unveiling the partnership with the three-time MVP and NBA champion.
The spot takes place in a dark stand-up comedy venue. Jokić walks onto a small stage and sips from a can of Sprite before taking the mic and greeting the crowd.
“Anyone want to hear some good jokes?” he opens. “Because I have none.”
The audience barely chuckles as Jokić goes through his set of jokes, including, “What do you call a factory that makes okay products? Satisfactory.”
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
