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For Grammy award-winning icon Alicia Keys, “Beauty is kindness, bravery, this undefinable thing that comes from the inside out.” This philosophy is embedded in her lifestyle beauty brand Keys Soulcare, a brand that transcends traditional beauty boundaries to help consumers connect more deeply with their bodies, minds and souls. The multi-hyphenate artist and entrepreneur joined the president of Keys Soulcare, Kory Marchisotto, at Adweek’s Challenger Brands Summit to discuss the changing face of beauty.
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