Exclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign

The creative comes from agency Preacher ahead of the regular season start next month

ESPN is ready to kick off its first season with the National Women’s Soccer League.

Today, the company debuted a national brand campaign, “It’s So On,” which runs from Feb. 27 to March 31 across TV, digital, social and paid channels.

From creative agency Preacher, the sports marketing spot features retired NWSL champion and World Cup champion Ali Krieger, along with cameos from a plethora of stars, including Kevin Durant and Julie Foudy.

Phrases including “the heat is on,” “the roar is on,” “upsets are on,” “guts are on” and “glory is on” flash across the screen during a montage of in-game moments with players like the San Diego Wave’s Alex Morgan, Portland Thorn’s Sophia Smith, NY/NJ Gotham’s Rose Lavelle and more.




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