Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off

This is the first year of a new $240 million media rights deal spanning ESPN and other sports broadcasters

Ahead of this weekend’s National Women’s Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster.

Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on Portland Thorns FC.

“Disney is the preeminent sports platform, and we continue to acquire sports rights to provide brands with more meaningful opportunities to intentionally invest across our portfolio,” said Jacqueline Dobies, vp of revenue and yield management at ESPN.

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