Under the Hood of Tesla’s Fleeting Foray Into Advertising

The brand will have to improve on its sluggish first quarter without its recently laid-off marketing team

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As Tesla‘s sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign.

Investors were enthusiastic when founder and CEO Elon Musk declared that the business was set to “give advertising a go,” having eschewed it for 20 years. However, 10 months on, the 40-person “global growth” team tasked with delivering on this has been laid off, with former staffers sharing that none of the campaigns they had been working on saw the light of day.




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