Jaguar Land Rover Eyes Increased Digitization With Accenture Hire
Accenture will work alongside Jaguar's in-house creative arm Spark44.
Harmon Brothers Are Trying to Reach You About Your Car’s Extended Warranty
The agency worked with auto coverage company Olive to make ‘Jerk Car.'
General Motors’ Diversity Media Spending Plan Could Be a Template for Other Brands
A big test for the carmaker is coming this month as it hosts a pre-upfront for Black-owned media buyers.
Hyundai’s Angela Zepeda on the Creative “Side Hustle” of Today’s CMO
Hyundai’s CMO Angela Zepeda never saw it coming. She never anticipated becoming a brand CMO, having spent the majority of her career on the agency side—most recently at INNOCEAN USA as lead [...]
Hyundai Gets Philosophical in New Spot Featuring Mindy Kaling, Jason Bateman
“We wanted this moment to ourselves,” said Zepeda. “We wanted this time to be our Super Bowl.”
Formula E Shows Sports Fans the Future With ‘Change. Accelerated.’ Focus
Formula E's futuristic film features footage shot in slow-motion and at extreme speeds to bring excitement to electric-car racing.
Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad
Spot by Publicis evokes the romance of a bygone era with spot for its refurbished models.
Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials
The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability [...]
CarMax Wants You to Take a Trip to Dunkin’ During Your Next Test Drive
The brand is inviting customers to ‘do donuts’ for 24 hours.
David Beckham Makes His Debut as Maserati Brand Ambassador
The campaign, the first for the brand by Droga5 London, is directed by Harmony Korine.
Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads
Nearly 70% of Uber and Lyft users cited climate change as either ‘very important’ or ‘my No. 1 concern about the future.’
Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message
New campaign from Grey puts an existential spin on an auto advertising trope.
Opel Teams Up With Defected Records In Virtual Dance Event to Drive Forward Electric Vehicles
The event is an extension of the brand's "Less Normal, More Mokka" campaign.
Subaru Crosstrek Ad Highlights Importance of Caring for Others and Cats
The "Barn Wedding" spot is the latest in the Subaru Love Promise brand platform.
How Audi’s New Hotel Deal Might Replace the Dealership Test Drive
For good measure, 1 Hotels is tossing in the added incentive of giving Audi owners 15% off their room tab.