Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad
Spot by Publicis evokes the romance of a bygone era with spot for its refurbished models.
Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials
The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability [...]
CarMax Wants You to Take a Trip to Dunkin’ During Your Next Test Drive
The brand is inviting customers to ‘do donuts’ for 24 hours.
David Beckham Makes His Debut as Maserati Brand Ambassador
The campaign, the first for the brand by Droga5 London, is directed by Harmony Korine.
Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads
Nearly 70% of Uber and Lyft users cited climate change as either ‘very important’ or ‘my No. 1 concern about the future.’
Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message
New campaign from Grey puts an existential spin on an auto advertising trope.
Opel Teams Up With Defected Records In Virtual Dance Event to Drive Forward Electric Vehicles
The event is an extension of the brand's "Less Normal, More Mokka" campaign.
Subaru Crosstrek Ad Highlights Importance of Caring for Others and Cats
The "Barn Wedding" spot is the latest in the Subaru Love Promise brand platform.
How Audi’s New Hotel Deal Might Replace the Dealership Test Drive
For good measure, 1 Hotels is tossing in the added incentive of giving Audi owners 15% off their room tab.
Nissan Taps Into Brand Heritage While Promising ‘Thrills’ During NCAA Tournament
The campaign balances the 80-year-old company’s heritage with a message of enthusiasm for future tech, such as couched in reassurance upon entering “the new normal.”
Major League Baseball and Chevy Channel Field of Dreams in a Hopeful Opening Day Ad
To say the world of professional baseball has undergone a tumultuous year would be a huge understatement.
Volkswagen’s April Fools’ Name Change Still Highlights Sustainability Commitment
Major automakers are positioning for the future of electric vehicles—including 'Voltswagen.'
Acura Tells the ‘Origin Story’ of the 2022 MDX
The automaker marked its 35th anniversary with a series of social videos.
As End of Lockdown Nears, eBay’s Motors.co.uk Puts Millions Into Ad Push
The auto sales site's first campaign since 2016 reflects on emotional bonds with cars.
New Survey Asks: Should Jeep Rebrand Its Cherokee Vehicles?
The results show that it depends who you ask.