With a Stripped-Down Message, Toyota Moves Toward Next Phase of Advertising

Carmaker's U.S. marketer looks to its playbook from 2008.

Why Audi Russia Turned Its Logo Red and Yellow (and Why Other Brands Are Joining In)

'Colors of Hope' from Leo Burnett Moscow represents doctors and nurses fighting COVID-19.

In New Ads, Toyota and Hyundai Pivot Messaging to Helping People

Korean automaker's purchase protection program makes a comeback, while the Japanese brand continues to adjust to changes due to Covid-19.

Paul Giamatti Is a Flustered Celebrity Accountant Trying to Navigate Kieran Culkin’s Excess in New VW Spot

Duo star in campaign for new Atlas launch from Johannes Leonardo.

Volvo Trucks Revives Its Gonzo Ad Stunts by Stacking 4 Trucks and Putting Its Exec on Top

Forsman & Bodenfors returns to form 7 years after 'Epic Split.'

Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air

Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl LIV.

Among Auto Brands, Genesis Saw the Most Lift From the Super Bowl

Hyundai's luxury brand saw a 330% rise in mentions on CarGurus.

Cobie Smulders Is the Perfect Blockbuster Hero in Toyota’s Super Bowl Ad

The Stumptown actress saves the world… sort of.

Raiders Running Back Josh Jacobs Talks to His Younger Self in Poignant Kia Super Bowl Ad

For 2020—and in conjunction with “Tough Never Quits”—the carmaker has created a new charitable initiative, Yards Against Homelessness.

Maisie Williams Belts Out ‘Let It Go’ in Audi’s Charming Super Bowl Ad

The 60-second spot kicks off 72andSunny Amsterdam's global campaign for the carmaker.