Read the latest automotive advertising news. Find insights and analysis from our team at Adweek, who break down the most impactful auto ads and trends throughout the industry.

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CBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge

Creative and design agency CBX's Rick Barrack is driven by excellence.

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How Turo Became the World’s Largest Car-Sharing Marketplace

Turo CMO Andrew Mok talks putting cars to better use and empowering drivers.

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Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More

Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.

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Volkswagen’s Charming Ad Depicts the Quiet Joys of a Lighthouse Keeper

Volkswagen Australia seeks to build emotional connection by with its "Let's go for a drive" campaign by DDB Sydney.

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Volkswagen Appoints CMO From Within to Drive Brand Into the Future

Audi marketer Sussane Franz was picked to lead the automaker's global transformation.

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Could a Marketing Reset Help Volkswagen Shift Gears?

Changes to marketing department follow carmaker's own admission it's 'no longer competitive.'

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The 13 Best Super Bowl Ads of 2024

ADWEEK selects the best ads from Super Bowl 58.

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Following a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super Bowl 58

Barring a surprise on Sunday, this marks the first dip in EV-featured spots as a percentage of total auto ads since 2019.

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Volkswagen Celebrates 75 Years in America in a Super Bowl Campaign From Johannes Leonardo

'An American Love Story' pays tribute to passionate owners over the decades.

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Kia Aims for a Perfect 10 in Emotional Super Bowl Ad

For its 15th time in the Big Game, Kia spotlights its all-electric 2024 EV9 SUV.

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Tacoma Passengers in Toyota’s Super Bowl Ad Hold On for Dear Life

After sitting out last year's game, Toyota is back in with a new ad touting adventure with its Tacoma.

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How Honda Aims to Overcome EV Knowledge Gaps Through Educational Marketing

Honda's EV Prologue SUV launch campaign includes dealer trainer and staff support.

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Everyone Has a Christopher Walken Impression in BMW’s Super Bowl Ad

The iconic actor puts up with imitators, with an appearance by halftime show star Usher.

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GS&P’s Margaret Johnson Shares Her Secrets on Developing a Winning Super Bowl Ad

The chief creative officer shares her process and advice for Big Game commercial success.

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Volkswagen Kicks Off 75th US Anniversary Campaign With a Super Bowl Ad

Volkswagen's 15-second Super Bowl teaser focuses on the initial release and reception of the Beetle in America.