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GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon

270 football fields could fit inside the design.

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Audi Fuels Ad Placements With Nostalgia to Promote Its Used Car Program

The Audi spots will run alongside classic movies, favorite sports moments and oldies playlists.

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Nissan Appoints First US CMO Amid Leadership Realignment

Allyson Witherspoon will take on the newly created role on Nov. 1.

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How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis

Advance Auto Parts worked with agency The Marketing Arm on the two-minute film.

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General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions

GMC has unveiled its highly anticipated "supertruck" for 2022.

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Bruce Willis Is Back in a New Die Hard… Battery Ad

Advance Auto Parts created a cinematic rug-pull with agency The Marketing Arm.

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Dodge’s New Ad Is a Perfect Prequel to Talladega Nights

Did your 2020 Bingo card include “a branded prequel to Will Ferrell’s 2006 film Talladega Nights: The Ballad of Ricky Bobby”? No? Ah, too bad, because that would have been [...]

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Ford’s CMO Moves to Lincoln Amid Slew of C-Suite Changes

Jim Farley has been busy on his first day as CEO.

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Ferris Bueller’s Car Theft Attempt Is Thwarted in This New LiftMaster Spot

The ad showcases the brand's new garage door opener with built-in camera.

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Cadillac Diversifies Media Approach for New Campaign Touting ‘Halo Vehicle’

"Never Stop Arriving" ads bring back actress Regina King and make a big push into podcasts.

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Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in

LONDON—Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera [...]

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Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials

Though the Continental is driving into the sunset, young drivers are discovering the brand.

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John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender

The singer-songwriter told the teams he’d be bringing along a guitar for the “John Mayer Goes Outside” shoot, and he ended up doing an impromptu performance of one of his [...]

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If Ford Brought Back the Bronco, Could the Lincoln Continental Return One Day, Too?

The Lincoln Continental will disappear forever at the end of this year—or will it? A top Ford exec says don't rule out a return.

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Volvo Captures the Joy, Exhaustion and Constant Dangers of Parenting

Campaign by Forsman & Bodenfors shows a couple struggling to keep up with their two toddlers—with a heart-stopping twist.

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