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Jaguar Land Rover Eyes Increased Digitization With Accenture Hire

Accenture will work alongside Jaguar's in-house creative arm Spark44.

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Harmon Brothers Are Trying to Reach You About Your Car’s Extended Warranty

The agency worked with auto coverage company Olive to make ‘Jerk Car.'

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General Motors’ Diversity Media Spending Plan Could Be a Template for Other Brands

A big test for the carmaker is coming this month as it hosts a pre-upfront for Black-owned media buyers.

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Hyundai’s Angela Zepeda on the Creative “Side Hustle” of Today’s CMO

Hyundai’s CMO Angela Zepeda never saw it coming. She never anticipated becoming a brand CMO, having spent the majority of her career on the agency side—most recently at INNOCEAN USA as lead [...]

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Hyundai Gets Philosophical in New Spot Featuring Mindy Kaling, Jason Bateman

“We wanted this moment to ourselves,” said Zepeda. “We wanted this time to be our Super Bowl.”

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Formula E Shows Sports Fans the Future With ‘Change. Accelerated.’ Focus

Formula E's futuristic film features footage shot in slow-motion and at extreme speeds to bring excitement to electric-car racing.

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Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad

Spot by Publicis evokes the romance of a bygone era with spot for its refurbished models.

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Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability [...]

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CarMax Wants You to Take a Trip to Dunkin’ During Your Next Test Drive

The brand is inviting customers to ‘do donuts’ for 24 hours.

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David Beckham Makes His Debut as Maserati Brand Ambassador

The campaign, the first for the brand by Droga5 London, is directed by Harmony Korine.

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Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads

Nearly 70% of Uber and Lyft users cited climate change as either ‘very important’ or ‘my No. 1 concern about the future.’

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Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message

New campaign from Grey puts an existential spin on an auto advertising trope.

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Opel Teams Up With Defected Records In Virtual Dance Event to Drive Forward Electric Vehicles

The event is an extension of the brand's "Less Normal, More Mokka" campaign.

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Subaru Crosstrek Ad Highlights Importance of Caring for Others and Cats

The "Barn Wedding" spot is the latest in the Subaru Love Promise brand platform.

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How Audi’s New Hotel Deal Might Replace the Dealership Test Drive

For good measure, 1 Hotels is tossing in the added incentive of giving Audi owners 15% off their room tab.