Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.
Volkswagen’s Charming Ad Depicts the Quiet Joys of a Lighthouse Keeper
Volkswagen Australia seeks to build emotional connection by with its "Let's go for a drive" campaign by DDB Sydney.
Volkswagen Appoints CMO From Within to Drive Brand Into the Future
Audi marketer Sussane Franz was picked to lead the automaker's global transformation.
Could a Marketing Reset Help Volkswagen Shift Gears?
Changes to marketing department follow carmaker's own admission it's 'no longer competitive.'
The 13 Best Super Bowl Ads of 2024
ADWEEK selects the best ads from Super Bowl 58.
Following a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super Bowl 58
Barring a surprise on Sunday, this marks the first dip in EV-featured spots as a percentage of total auto ads since 2019.
Volkswagen Celebrates 75 Years in America in a Super Bowl Campaign From Johannes Leonardo
'An American Love Story' pays tribute to passionate owners over the decades.
Kia Aims for a Perfect 10 in Emotional Super Bowl Ad
For its 15th time in the Big Game, Kia spotlights its all-electric 2024 EV9 SUV.
Tacoma Passengers in Toyota’s Super Bowl Ad Hold On for Dear Life
After sitting out last year's game, Toyota is back in with a new ad touting adventure with its Tacoma.
How Honda Aims to Overcome EV Knowledge Gaps Through Educational Marketing
Honda's EV Prologue SUV launch campaign includes dealer trainer and staff support.
Everyone Has a Christopher Walken Impression in BMW’s Super Bowl Ad
The iconic actor puts up with imitators, with an appearance by halftime show star Usher.
GS&P’s Margaret Johnson Shares Her Secrets on Developing a Winning Super Bowl Ad
The chief creative officer shares her process and advice for Big Game commercial success.
Volkswagen Kicks Off 75th US Anniversary Campaign With a Super Bowl Ad
Volkswagen's 15-second Super Bowl teaser focuses on the initial release and reception of the Beetle in America.
What the Truck? This Volvo Stunt Wants to Get Truckers Talking
Baldwin& records truck drivers' genuine reactions and speculations on Volvo Trucks' features in its debut campaign as the agency of record.
CarMax’s Cheeky New Ad Puts the Brakes on Settling
The used-car company is here to empower consumers who often find the car-buying experience daunting and deflating.