Car Salesmen Come Off as Pretty Skeezy in Vroom’s New Ads

Fresh off an IPO, ecommerce platform capitalizes on consumers' dislike of the showroom.

Undeterred by the Pandemic, Ford Reveals New F-150 Truck

Ford hopes the best-selling vehicle will help pull it through the Covid slump.

Fiat Chrysler CMO Reveals How He Got Bill Murray to Agree to a Commercial for the Second Time

The Covid-era Groundhog Day reprise is among the spots Olivier Francois is "really proud of."

During the Pandemic, Auto Brands Embrace Digital Platforms and Ecommerce

Cadillac's digital showroom and ecommerce site have tripled new leads.

Burger King Offers ‘Autopilot Whopper’ Promo After a Tesla Confused BK Logo for a Stop Sign

The brand says your car might know best.

Ford Executives Call Out ‘Systemic Racism’ in Letter to Employees

Ford Motor Company executive chairman Bill Ford and CEO Jim Hackett called for fostering open dialogue about race-related issues.

Lamborghini Lays Rubber Into the Esports Phenomenon With a Virtual Race

It's a chance to peel out with the pros—or just watch from the sofa.

Hyundai and Tastemade Are Producing a Digital Series About Road Trips

The Un-Adventurers, which features Americans who have never left their home state, debuts in June.

Mini Emerges From UK Lockdown With Ad Celebrating Factory Reopening

The automaker is the latest brand to shift its marketing into the recovery phase.

Ford’s New Campaign Focuses on How It’s Fighting the Pandemic

Automaker used its assembly lines to roll out reusable surgical gowns and face shields.