GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon
270 football fields could fit inside the design.
Audi Fuels Ad Placements With Nostalgia to Promote Its Used Car Program
The Audi spots will run alongside classic movies, favorite sports moments and oldies playlists.
Nissan Appoints First US CMO Amid Leadership Realignment
Allyson Witherspoon will take on the newly created role on Nov. 1.
How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis
Advance Auto Parts worked with agency The Marketing Arm on the two-minute film.
General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions
GMC has unveiled its highly anticipated "supertruck" for 2022.
Bruce Willis Is Back in a New Die Hard… Battery Ad
Advance Auto Parts created a cinematic rug-pull with agency The Marketing Arm.
Dodge’s New Ad Is a Perfect Prequel to Talladega Nights
Did your 2020 Bingo card include “a branded prequel to Will Ferrell’s 2006 film Talladega Nights: The Ballad of Ricky Bobby”? No? Ah, too bad, because that would have been [...]
Ford’s CMO Moves to Lincoln Amid Slew of C-Suite Changes
Jim Farley has been busy on his first day as CEO.
Ferris Bueller’s Car Theft Attempt Is Thwarted in This New LiftMaster Spot
The ad showcases the brand's new garage door opener with built-in camera.
Cadillac Diversifies Media Approach for New Campaign Touting ‘Halo Vehicle’
"Never Stop Arriving" ads bring back actress Regina King and make a big push into podcasts.
Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in
LONDON—Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera [...]
Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials
Though the Continental is driving into the sunset, young drivers are discovering the brand.
John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender
The singer-songwriter told the teams he’d be bringing along a guitar for the “John Mayer Goes Outside” shoot, and he ended up doing an impromptu performance of one of his [...]
If Ford Brought Back the Bronco, Could the Lincoln Continental Return One Day, Too?
The Lincoln Continental will disappear forever at the end of this year—or will it? A top Ford exec says don't rule out a return.
Volvo Captures the Joy, Exhaustion and Constant Dangers of Parenting
Campaign by Forsman & Bodenfors shows a couple struggling to keep up with their two toddlers—with a heart-stopping twist.