The auto industry is an ever-changing entity, adapting and evolving to new marketplace challenges and changing consumer expectations and needs. Subsequently, the marketing and advertising industry must consistently strive to develop new advertising strategies based on current market analytics. Adweek presents a collection of content covering advertising specific to the automotive industry, a compilation of the innovative methods brands and marketers have instituted to capture the attention of the public consumer. Learn how much marketing in the automotive industry has changed over the years, and which brands are leading the pack.
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Car Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)

The Feu Vert campaign from Buzzman was created with inflation in mind.

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Long Averse to Advertising, Tesla Takes a U-Turn. Here’s Why It Matters

After avoiding it for two decades, Elon Musk is ready to 'try a little advertising.'

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Why BMW Is Resurrecting Its Bond-Style Short Movies

Stefan Ponikva, vp and president of brand communication and brand experience, discusses the company's engagement plan.

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Hyundai’s New EV Campaign Aims to Be the Choice for Black Customers

Culture Brands is also behind the automaker's award-winning 'Okay Hyundai!' work.

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Citroën Turns to AI-Generated Art to Promote Its French Connection

The campaign targeted young people in Peru who didn't realize the carmaker's country of origin.

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Swizz Beatz Lays Down the Tracks for Mercedes-Benz’s EV Ads

The Merkley+Partners campaign debuted during The Masters.

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Porsche and Atari Play Pong With a Drone and Electric Cars

DDB Group Melbourne campaign features a digital arcade game.

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Don’t Get Fooled by These April Fools’ Day Stunts From Brands and Agencies

Brands and agencies show off their lighter side on the day of pranks, larks and hoaxes.

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Why Mercedes-Benz Turned Parking Spaces into Pop-up Motor Showcases

Team X Thailand helps the brand get the word out about their unique booth at the Bangkok Motor Show.

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Hyundai’s Brand Consideration Peaks After Ad Correcting How People Say Its Name

YouGov's brand tracking score saw record discussions around the brand in January

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Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’

It's more a 'Super Bowl experience' than a one-off commercial.

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Transport App Bolt Wants People to Break Up With Their Cars

The eco-transportation app promotes people's happier and more sustainable car-free lives.

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Volvo Cars’ New Brand Platform Aims to Convey the Feeling of Safety

"For Life" will be promoted with an ad campaign telling several stories of confidence.

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Kia’s Super Bowl Ad Is Relatable Despite Larger-Than-Life Stunts

The lighthearted spot stands out from the carmaker's recent purpose-driven Big Game ads.

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Jeep and Ram Are Both Running 60-Second Ads in Super Bowl 57

The buys come after parent Stellantis sat out last year's Big Game.