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Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad

Toyota New Zealand celebrates the “bond” between car owners, their trusty vehicles, and their friends in its latest campaign to promote its new 2021 Hilux model. The hero film shows [...]

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Ford Nabs Former eBay Marketer as New Global CMO

Suzy Deering joins the automaker as marketing is "more important than ever."

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Audi of America Elevates Its Chief Communications Officer to CMO

Tara Rush will be the first woman to lead marketing for the automaker's U.S. business.

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GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon

270 football fields could fit inside the design.

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Audi Fuels Ad Placements With Nostalgia to Promote Its Used Car Program

The Audi spots will run alongside classic movies, favorite sports moments and oldies playlists.

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Nissan Appoints First US CMO Amid Leadership Realignment

Allyson Witherspoon will take on the newly created role on Nov. 1.

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How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis

Advance Auto Parts worked with agency The Marketing Arm on the two-minute film.

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General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions

GMC has unveiled its highly anticipated "supertruck" for 2022.

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Bruce Willis Is Back in a New Die Hard… Battery Ad

Advance Auto Parts created a cinematic rug-pull with agency The Marketing Arm.

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Dodge’s New Ad Is a Perfect Prequel to Talladega Nights

Did your 2020 Bingo card include “a branded prequel to Will Ferrell’s 2006 film Talladega Nights: The Ballad of Ricky Bobby”? No? Ah, too bad, because that would have been [...]

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Ford’s CMO Moves to Lincoln Amid Slew of C-Suite Changes

Jim Farley has been busy on his first day as CEO.

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Ferris Bueller’s Car Theft Attempt Is Thwarted in This New LiftMaster Spot

The ad showcases the brand's new garage door opener with built-in camera.

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Cadillac Diversifies Media Approach for New Campaign Touting ‘Halo Vehicle’

"Never Stop Arriving" ads bring back actress Regina King and make a big push into podcasts.

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Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in

LONDON—Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera [...]

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Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials

Though the Continental is driving into the sunset, young drivers are discovering the brand.