The auto industry is an ever-changing entity, adapting and evolving to new marketplace challenges and changing consumer expectations and needs. Subsequently, the marketing and advertising industry must consistently strive to develop new advertising strategies based on current market analytics. Adweek presents a collection of content covering advertising specific to the automotive industry, a compilation of the innovative methods brands and marketers have instituted to capture the attention of the public consumer. Learn how much marketing in the automotive industry has changed over the years, and which brands are leading the pack.
Alt Image Text

Why Mercedes-Benz Turned Parking Spaces into Pop-up Motor Showcases

Team X Thailand helps the brand get the word out about their unique booth at the Bangkok Motor Show.

Alt Image Text

Hyundai’s Brand Consideration Peaks After Ad Correcting How People Say Its Name

YouGov's brand tracking score saw record discussions around the brand in January

Alt Image Text

Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’

It's more a 'Super Bowl experience' than a one-off commercial.

Alt Image Text

Transport App Bolt Wants People to Break Up With Their Cars

The eco-transportation app promotes people's happier and more sustainable car-free lives.

Alt Image Text

Volvo Cars’ New Brand Platform Aims to Convey the Feeling of Safety

"For Life" will be promoted with an ad campaign telling several stories of confidence.

Alt Image Text

Kia’s Super Bowl Ad Is Relatable Despite Larger-Than-Life Stunts

The lighthearted spot stands out from the carmaker's recent purpose-driven Big Game ads.

Alt Image Text

Jeep and Ram Are Both Running 60-Second Ads in Super Bowl 57

The buys come after parent Stellantis sat out last year's Big Game.

Alt Image Text

Polestar Reimagines Retail With a Car Showroom Built Out of Snow 

Polestar played with its retail space by constructing a showroom out of snow from the ski slopes.

Alt Image Text

Ford Has No Desire to Be the ‘Apple of the Automotive Industry’

Ford of Europe's ad boss wants to bring American 'swagger' to EV marketing.

Alt Image Text

Swedish Transport Operator Stacks Cars to Show Environmental Impact

The spot features a 'car chart' which compares the three different vehicles CO2 emissions.

Alt Image Text

Achievement Unlocked: How Chevrolet Is Gamifying Public Service

Canada's Good Deeds Cup encourages youth hockey players to give back to their communities.

Alt Image Text

DieHard Scales New Heights With a Mini Doc About Climber Kirstie Ennis

Advance Auto Parts teams with creative agency TMA for 'The Climber.'

Alt Image Text

Peugeot and Citroën Name New UK Marketing Directors to Drive EV Sales

Stellantis veterans Clare White and Kristian Cholmondeley have both been elevated.

Alt Image Text

Hyundai Aims to Correct the Way People Say Its Name

The brand has released a U.K.-focused ad campaign ahead of the release of its IONIQ 6 electric vehicle.

Alt Image Text

Marketing Morsels: Angel Soft’s New Mascot, M&M’s All-Female Packs and More

British Airways is inviting people to stand up for their vacation.