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Jeep, Ram and Fiat Become First Car Partners With Bono’s Global Charity (RED)

Car brands will donate $4 million to fight the Covid-19 pandemic and other global health emergencies

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‘What If?’ Joins Loki in Hyundai’s Cinematic Ad Universe

Hyundai's "Question Everything" campaign now includes What If? characters.

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Infiniti Turns WTC Oculus Transit Hub Into a Showroom Floor

With the New York International Auto Show scrapped this year, the brand took its marketing to Lower Manhattan.

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Around Half of American Car Owners Are Open to Buying an Electric Vehicle

A new Adweek-Morning Consult poll shows a majority of consumers believe electric vehicles are good for the environment.

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Chevrolet and Guy Fieri to Debut the Apple Pie Hot Dog During Major League Baseball

An old jingle inspires a very new snack that screams Americana.

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How Automotive Marketers Can Drive Revenue Despite Inventory Constraints

Dealerships must innovate as shortage of new vehicles pushes up demand for used cars.

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Used Car Platform Spoticar Runs First European Brand Building Campaign

The service combines Vauxhall Network Q, Peugeot Approved Used and Citroen Select dealerships.

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British Road Safety Campaign Drives 700,000 Minutes of Engagement Through Twitch

Twitch influencers joined the long-running British road safety campaign.

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The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign

Size matters in these ads created by agency Zulu Alpha Kilo.

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Bentley Motors and The Macallan Whisky in Sustainable Partnership

The initial focus for the partnership will include research into sustainable material sourcing through local suppliers and the aim to deliver jointly-developed projects with curated customer experiences and events.

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Parallel Parking Can Be a Nightmare, so Volkswagen Made Horror Movie Posters About It

A voiceover assures viewers that while 'the road can be a scary place,' they can “conquer their fears” behind the wheel of a Tiguan.

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Czech Authorities Want Speeders to Stop Trying to Make Up for Lost Time on Its Roads

The Czech anti-speeding campaign includes a feature-length documentary showcasing the actions of five accident victims.

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Taking a Bite From the Apple: Why Privacy Is at the Heart of iOS 15

A consideration behind the technology company's latest advertising shift.

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Electric Vehicles to the Rescue in Action-Packed Campaign for Daimler’s Smart Cars

Daimler's electric vehicles are the unexpected heroes in action movie-style ads from the German car manufacturer.

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Robot Siblings Find Harmony in Škoda’s Ad for Its First Electric SUV

'Purr' and 'Grrr' star in Fallon London's intro spot for the new model.