Read the latest automotive advertising news. Find insights and analysis from our team at Adweek, who break down the most impactful auto ads and trends throughout the industry.

The Latest

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    Waymo Bets Women’s Safety Can Help Win Over Robotaxi Skeptics

    The self-driving car company’s second-ever national campaign was developed by an all-female creative team

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    4 Things We Saw Inside WPP’s New AI-Powered Production Hub

    WPP's flagship production hub Devon's Point in London brings together human craft and AI tools.

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    New Hyundai Campaign Casts Childhood Cancer Survivors As Warriors

    The automaker's 28-year-old Hyundai Hope on Wheels initiative is expanding, emphasizing courage and putting the kids before the cars.

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    Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty

    CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.

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    US Open Shows How Brand Partnerships Are Serving a Better Fan Experience

    US Open partners American Express, Chase, and more step up their game for fans.

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    Balancing Brand Equity and Innovation in Automotive Advertising

    iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.

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    BMW Takes Corners to Court in a Kafkaesque Ad That Skips Car Clichés

    As the cause of daily pain...why haven't corners stood trial prompts the ad?

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    For America250, Patriotic Marketing Has to Look Beyond the Cliches

    July 4th is a reminder that marketing can't manufacture authenticity.

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    The Future of Auto Marketing: Building Brands by Making Human Connections

    Authentic relationships will remain the ultimate competitive advantage in a rapidly evolving marketplace.

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    Priyanka Chopra Jonas Is the Luxury Brand Whisperer

    Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.

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    Ferrari Just Pulled a Jaguar

    Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.

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    Jeep Wrangler Marks 85 Years With Muscle From Captain America

    The campaign coincides with both brands' 85th anniversaries and America's 250th birthday

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    Chief Growth Officer Norm de Greve to Leave General Motors

    The marketing exec's departure comes at a dynamic time for the automaker

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    The 2026 Creative 100: Directors Taking Genre Films to the Mainstream

    No topic was too niche or intimate for these avant garde filmmakers.

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    Ford Returns to F1 With a Docuseries That Disrupts the Ad Break

    Ford is back on the F1 grid for the first time in over 20 years, and it's marking the return with a campaign built for the streaming era.

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