Car Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)
The Feu Vert campaign from Buzzman was created with inflation in mind.
Long Averse to Advertising, Tesla Takes a U-Turn. Here’s Why It Matters
After avoiding it for two decades, Elon Musk is ready to 'try a little advertising.'
Why BMW Is Resurrecting Its Bond-Style Short Movies
Stefan Ponikva, vp and president of brand communication and brand experience, discusses the company's engagement plan.
Hyundai’s New EV Campaign Aims to Be the Choice for Black Customers
Culture Brands is also behind the automaker's award-winning 'Okay Hyundai!' work.
Citroën Turns to AI-Generated Art to Promote Its French Connection
The campaign targeted young people in Peru who didn't realize the carmaker's country of origin.
Swizz Beatz Lays Down the Tracks for Mercedes-Benz’s EV Ads
The Merkley+Partners campaign debuted during The Masters.
Porsche and Atari Play Pong With a Drone and Electric Cars
DDB Group Melbourne campaign features a digital arcade game.
Don’t Get Fooled by These April Fools’ Day Stunts From Brands and Agencies
Brands and agencies show off their lighter side on the day of pranks, larks and hoaxes.
Why Mercedes-Benz Turned Parking Spaces into Pop-up Motor Showcases
Team X Thailand helps the brand get the word out about their unique booth at the Bangkok Motor Show.
Hyundai’s Brand Consideration Peaks After Ad Correcting How People Say Its Name
YouGov's brand tracking score saw record discussions around the brand in January
Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’
It's more a 'Super Bowl experience' than a one-off commercial.
Transport App Bolt Wants People to Break Up With Their Cars
The eco-transportation app promotes people's happier and more sustainable car-free lives.
Volvo Cars’ New Brand Platform Aims to Convey the Feeling of Safety
"For Life" will be promoted with an ad campaign telling several stories of confidence.
Kia’s Super Bowl Ad Is Relatable Despite Larger-Than-Life Stunts
The lighthearted spot stands out from the carmaker's recent purpose-driven Big Game ads.
Jeep and Ram Are Both Running 60-Second Ads in Super Bowl 57
The buys come after parent Stellantis sat out last year's Big Game.