Starbucks Just Dropped Its Global CMO Role. Here’s Why

Global marketing boss Brady Brewer named CEO of Starbucks International in leadership reshuffle

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Starbucks is the latest brand to shelve the global chief marketer role.

Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market, working alongside regional marketers.

The coffee chain has promoted current evp, chief marketing offer (CMO), Brady Brewer — who joined with a global remit in 2020 — to CEO for its international business.

In a statement, the company said Brewer would work alongside veteran Starbucks exec Michael Conway, who has taken on the newly created position of CEO for North America, to reinvent the business internally.




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