This is a Profile

Planters Mascot Hits Next Life Milestone and Celebrates His 21st Birthday

The Planters mascot is growing up quite quickly, reaching 21 years old today.

This is a Profile

Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival

CPG

International Beer Day livestream included celebrity performances, Clydesdales and a Drizly partnership.

This is a Profile

Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development

Legacy Brands

Luxury retailer's departure leaves a gaping hole inside new Manhattan mall.

This is a Profile

Authentic Brands’ Sparc Inks Stalking Horse Agreement for Brooks Brothers

Brooks Brothers joins a list of acquisitions in recent months by Authentic Brands that includes Barneys New York and Forever 21.

This is a Profile

Brooks Brothers, Clothier to Power Brokers, Files for Chapter 11

Founded in 1818, the brand's storied history spans more than 200 years. It's the latest retailer forced to take drastic actions due to Covid-19.

This is a Profile

These 81 Brands Are Shaping the Future of Commerce

A new report ranks companies that consumers find most meaningful.

This is a Profile

Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers

Rebrands

The bedding company has seen declining sales as DTC brands gain market share.

This is a Profile

It’s (Mostly) Official: Lego Is the World’s Most Loved Brand

These are the practices that lead consumers to feel affection for companies.

This is a Profile

In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce

From livestreaming to exclusive product offerings, U.S. brands glean important insights from China.

This is a Profile

Jordache Seeks New Generation of Fans With Vintage Denim

The new Jordache Vintage line is exclusively available at Walmart.com.

This is a Profile

JCPenney Makes Interest Payment as It Weighs Options

Data & Insights

The retailer, which also owns brands such as Liz Claiborne and St. John's Bay, suffers from liquidity issues.

This is a Profile

AB InBev US CMO on How the Pandemic Can Change the Ad World for the Better

Marcel Marcondes says people-centric marketing is the only way to go.

This is a Profile

King Arthur’s Flour Sales Rise More Than 2,000% in March

Flour sales are up as a nation of shut-ins turns to baking.

This is a Profile

Global Citizen Teams With Pepsi for Virtual Concert to Help Those Impacted by COVID-19

Coronavirus

The advocacy organization and the soft drink company extend their own efforts to support those fighting COVID-19.

This is a Profile

The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

The snack food giant has formed The Frito-Lay Snack Society, a community of just 22 members.