Legacy brands provide a blueprint for new brands on how to remain relevant for generations while staying true to deep-rooted brand values. Delve deep into legacy brands like Pepsi, Chanel, New Balance, Nike, Walgreen’s, Lego, Neiman Marcus, Walmart, Macy’s and many more who pivot to provide value at every stage of the modern customer journey. These brands evolve with shifting consumer needs while staying true to their DNA as they undergo digital transformation and seismic changes in consumer behavior and spending habits. Journey with them as they break into new spaces like Web3, while continuing to connect with old and new consumers to meet and exceed their expectations.
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Adobe CMO Ann Lewnes to Retire After 16 Years

Lewnes' industry-defying long tenure comes after a "radical transformation" for Adobe's marketing organization.

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Vans’ New Kick Turn: Attract More Than Just Millennials and Gen Z

Why CMO Kristin Harrer wants to 'connect with a broader community.'

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Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Agencies' sole alternative is financing at their own cost through a third party.

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Lego 90th Anniversary Campaign Activity Celebrates the Role It Plays in People’s Lives

A new film outlines just how the brand inspires various creative elements of people's lives.

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Chelsea Clinton and Publicis Health Media’s Andrea Palmer on Mending Medical Distrust

Health care advertisers must prioritize inclusion and build trust before they advertise anything at all.

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2 Legacy Brands Adapted During the Pandemic to Grow Their Revenue. Here’s How

A closer look at how Pepsi and Chanel stuck to the basics while staying digitally agile to meet their consumers.

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What Jim Morrison Can Teach Brands About Business Success

A look at why standing out isn't easy for brands, or humans.

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Who Will Win the Super Bowl: Legacy Brands or Millennial Tech Companies?

Every year, more freshman advertisers join the lineup.

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Lego’s In-House Agency Names Former McCann Australia CEO as Its New Leader

Nicole Taylor, who starts in January, will be responsible for setting its strategy and innovation drive.

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Neiman Marcus Wants Shoppers to ‘Celebrate Big, Love Even Bigger’

Holiday campaign arrives amid more optimistic consumer sentiment.

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A Facebook by Any Other Name Is Still Facebook

At the heart of the ‘Meta’ rebrand is still a social platform of misinformation and society ills.

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Regina King Stars in New Wells Fargo Ads for Debuting Line of Credit Cards

"Real Life Ready" highlights the first product of Wells Fargo's new portfolio as the brand shifts focus towards credit cards.

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Lego Campaign Highlights Brand’s Goal of Encouraging Imagination and Collaboration

This is Lego's third year of promoting its "Rebuild the World" campaign.

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The General Pairs Montell Jordan and Michael Buffer With Shaq in Latest Campaign From Highdive

“We want to get people talking and laughing." - Mark Gross, CCO at Highdive.

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Walmart and Instacart Bring Same-Day Delivery to New York

If they can make it there, they can make it anywhere.