Legacy Brands JCPenney Makes Interest Payment as It Weighs Options The retailer, which also owns brands such as Liz Claiborne and St. John's Bay, suffers from liquidity issues. AB InBev US CMO on How the Pandemic Can Change the Ad World for the Better Marcel Marcondes says people-centric marketing is the only way to go. King Arthur’s Flour Sales Rise More Than 2,000% in March Flour sales are up as a nation of shut-ins turns to baking. Global Citizen Teams With Pepsi for Virtual Concert to Help Those Impacted by COVID-19 The advocacy organization and the soft drink company extend their own efforts to support those fighting COVID-19. The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers The snack food giant has formed The Frito-Lay Snack Society, a community of just 22 members. Rite Aid Unveils Brand Refresh and New Store Layout The "store of the future" concept frees pharmacists from behind the counter. Pepsi Makes Vanilla and Wild Cherry Dance-tastic in New Campaign Pepsi celebrates its flavored varieties with two TV spots set to songs by the Weeknd and LMFAO. Modell’s Sporting Goods Files for Bankruptcy, Will Liquidate Stores The storied history of the oldest family-owned and operated retailer of sporting goods in the U.S. is likely coming to an end. The Glenlivet Takes Back Its Crown With a Cocktail of Fashion, Pods and Ice Cream The single-malt Scotch whiskey brand was falling behind a key rival when it realized it needed to be creative to gain back market share. How BET Made Black History Month ‘Queer As F**K!’ "Historically, BET hasn't been a space for black queer people to tell our stories, and has been properly challenged on that." 1 2 3 … 5 Next »