Planters Mascot Hits Next Life Milestone and Celebrates His 21st Birthday
The Planters mascot is growing up quite quickly, reaching 21 years old today.
Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival
International Beer Day livestream included celebrity performances, Clydesdales and a Drizly partnership.
Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development
Luxury retailer's departure leaves a gaping hole inside new Manhattan mall.
Authentic Brands’ Sparc Inks Stalking Horse Agreement for Brooks Brothers
Brooks Brothers joins a list of acquisitions in recent months by Authentic Brands that includes Barneys New York and Forever 21.
Brooks Brothers, Clothier to Power Brokers, Files for Chapter 11
Founded in 1818, the brand's storied history spans more than 200 years. It's the latest retailer forced to take drastic actions due to Covid-19.
These 81 Brands Are Shaping the Future of Commerce
A new report ranks companies that consumers find most meaningful.
Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers
The bedding company has seen declining sales as DTC brands gain market share.
It’s (Mostly) Official: Lego Is the World’s Most Loved Brand
These are the practices that lead consumers to feel affection for companies.
In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce
From livestreaming to exclusive product offerings, U.S. brands glean important insights from China.
Jordache Seeks New Generation of Fans With Vintage Denim
The new Jordache Vintage line is exclusively available at Walmart.com.
JCPenney Makes Interest Payment as It Weighs Options
The retailer, which also owns brands such as Liz Claiborne and St. John's Bay, suffers from liquidity issues.
AB InBev US CMO on How the Pandemic Can Change the Ad World for the Better
Marcel Marcondes says people-centric marketing is the only way to go.
King Arthur’s Flour Sales Rise More Than 2,000% in March
Flour sales are up as a nation of shut-ins turns to baking.
Global Citizen Teams With Pepsi for Virtual Concert to Help Those Impacted by COVID-19
The advocacy organization and the soft drink company extend their own efforts to support those fighting COVID-19.
The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers
The snack food giant has formed The Frito-Lay Snack Society, a community of just 22 members.