Chelsea Clinton and Publicis Health Media’s Andrea Palmer on Mending Medical Distrust
Health care advertisers must prioritize inclusion and build trust before they advertise anything at all.
2 Legacy Brands Adapted During the Pandemic to Grow Their Revenue. Here’s How
A closer look at how Pepsi and Chanel stuck to the basics while staying digitally agile to meet their consumers.
What Jim Morrison Can Teach Brands About Business Success
A look at why standing out isn't easy for brands, or humans.
Who Will Win the Super Bowl: Legacy Brands or Millennial Tech Companies?
Every year, more freshman advertisers join the lineup.
Lego’s In-House Agency Names Former McCann Australia CEO as Its New Leader
Nicole Taylor, who starts in January, will be responsible for setting its strategy and innovation drive.
Neiman Marcus Wants Shoppers to ‘Celebrate Big, Love Even Bigger’
Holiday campaign arrives amid more optimistic consumer sentiment.
A Facebook by Any Other Name Is Still Facebook
At the heart of the ‘Meta’ rebrand is still a social platform of misinformation and society ills.
Regina King Stars in New Wells Fargo Ads for Debuting Line of Credit Cards
"Real Life Ready" highlights the first product of Wells Fargo's new portfolio as the brand shifts focus towards credit cards.
Lego Campaign Highlights Brand’s Goal of Encouraging Imagination and Collaboration
This is Lego's third year of promoting its "Rebuild the World" campaign.
The General Pairs Montell Jordan and Michael Buffer With Shaq in Latest Campaign From Highdive
“We want to get people talking and laughing." - Mark Gross, CCO at Highdive.
Walmart and Instacart Bring Same-Day Delivery to New York
If they can make it there, they can make it anywhere.
How Dettol Responded to the Covid-19 Crisis With an Effective Communications Plan
The Dettol team spent up to eight hours each day trying to plan how the brand would respond to the ongoing and escalating Covid-19 crisis.
Can Macy’s Breathe New Life Into Toys R Us?
A new partnership will try, with two ways to buy toys through the department store.
How Häagen-Dazs Turned a $6 Pint of Ice Cream Into a Luxury Item
Lifting the lid on a clever packaging revamp.
3 DEI Lessons We Can Learn From Barbie’s Latest Mistake
Mattel has made significant strides on inclusivity. So what happened?