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Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads

The spots, directed by Jason Harper, will air during Thursday Night Football.

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Inside General Electric’s New Slogan, ‘Building a World That Works’

CMO Linda Boff on the brand's latest marketing move highlighting its range of services.

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Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan

Ecommerce

The luxury retailer is replacing its print magazine with a digital campaign this fall that will serve as the hub for its ecommerce efforts.

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Payless Unveils Ecommerce, With Plans to Open Up to 500 Stores Over 5 Years

As part of its rebranding, the footwear retailer is dropping ShoeSource from its name.

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Denny’s Chief Brand Officer Says Consumers Are Adapting, but Want Brands to Solve Problems, too

The casual dining chain began airing new advertising pots this week in a bid to woo back diners.

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Brooks Brothers to Seek Court Approval of Sale to Sparc for $325 Million

Sparc Group is controlled by brand management firm Authentic Brands Group and mall operator Simon Property Group.

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Planters Mascot Hits Next Life Milestone and Celebrates His 21st Birthday

The Planters mascot is growing up quite quickly, reaching 21 years old today.

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Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival

International Beer Day livestream included celebrity performances, Clydesdales and a Drizly partnership.

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Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development

Luxury retailer's departure leaves a gaping hole inside new Manhattan mall.

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Authentic Brands’ Sparc Inks Stalking Horse Agreement for Brooks Brothers

Brooks Brothers joins a list of acquisitions in recent months by Authentic Brands that includes Barneys New York and Forever 21.

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Brooks Brothers, Clothier to Power Brokers, Files for Chapter 11

Founded in 1818, the brand's storied history spans more than 200 years. It's the latest retailer forced to take drastic actions due to Covid-19.

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These 81 Brands Are Shaping the Future of Commerce

A new report ranks companies that consumers find most meaningful.

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Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers

The bedding company has seen declining sales as DTC brands gain market share.

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It’s (Mostly) Official: Lego Is the World’s Most Loved Brand

These are the practices that lead consumers to feel affection for companies.

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In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce

From livestreaming to exclusive product offerings, U.S. brands glean important insights from China.

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