Pepsi Kicks Off 2020 With a New U.S. Tagline

The brand's new campaign includes five TV spots, in which Pepsi drinkers dance to various music genres.

The Victoria’s Secret Fashion Show Is Officially Canceled

An executive confirms the long-speculated news.

Reebok Refreshes Iconic Vector Logo, Sidelines Red Delta Symbol

The fitness brand's Vector logo first appeared in 1992 and just proved too popular with consumers.

Kroger Launches New Brand Positioning and First Work From DDB New York

"Fresh for Everyone" slogan anchors a new era for the nation's second-largest retailer.

The Road to Brandweek: Citi’s Jennifer Breithaupt on Leading Movements, Not Moments

She feels the global bank has a responsibility to "stay off the sidelines."

Budweiser’s Costumed Mugshots Remind Halloween Partiers to Drink Responsibly

David Miami scares up the latest entry in the brand's "Drink Wiser" campaign.

McDonald’s Happy Meal Box Gets a Second Life as a Toy in Sentimental Ad

TBWA\Paris drums up nostalgia for brand’s bright red carrier.

Dunkin’ CMO Tony Weisman Steps Down

He led the company's rebranding in 2018.

Victoria’s Secret Head of Stores Is Out, With 50 More Laid Off at Headquarters

April Holt had been with the company for 16 years.

Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign

72andSunny crafts the brand's first worldwide ad push in 25 years