It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline Holdings.
Virgin Group sued for $251 million in royalties after it pulled out of a deal in which Brightline intended to rebrand as part of a planned service in Florida and another route from Las Vegas to Southern California as Virgin Trains USA.
Virgin
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in