Virgin Wins Lawsuit Focused on the Strength of Its Brand Reputation

The company sued US train operator Brightline for pulling out of a multimillion dollar licensing agreement

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A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline Holdings.

Virgin Group sued for $251 million in royalties after it pulled out of a deal in which Brightline intended to rebrand as part of a planned service in Florida and another route from Las Vegas to Southern California as Virgin Trains USA.




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