Mita Mallick
Mita Mallick is currently the head of inclusion, equity and impact at Carta and author of Reimagine Inclusion.
Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight
3 Lessons marketers can take from Barbie on how to re-energize a legacy brand to reflect today's world.
Once Again, Dove Shows How to Put Brand Purpose Into Action
The beauty brand demonstrates how to show up for consumers.
P&G Continues to do the Work in Its Allyship Journey to the Black Community
The latest campaign film Unbecoming digs deep into consumers' lived experiences.
Marketers Need to Fight the Ways Colorism Shows Up in Our Industry
Colorism has significantly impacted my life, and I am not alone.
Learn From Adidas’ Mistake—Act Fast
The brand severing ties with Kanye West may have been too little, too late.
Dove Helps Black Women Reclaim Their School Picture Day for UK Black History Month
The brand found that a significant number of Black women missed out on the important childhood moment due to anxiety from race-based hair discrimination.
The Adidas x Soul Cap Partnership: Why It Works
3 valuable lessons marketers can learn from the meaningful collaboration.
What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month
It would have been best for the NFL to stay on the bench this time around.
Dove #KeepTheGrey Campaign Is a Brilliant Example of How to Show Up
The personal care brand's response to a cultural moment sparked an empowering movement.
Serena Williams Reminds Us How Important It Is to Own Your Narrative
The strategic moves behind the global tennis star's major announcement that every marketer should note.