Portrait of Mita Mallick

Mita Mallick

Mita Mallick is currently the head of inclusion, equity and impact at Carta and author of Reimagine Inclusion.

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Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight

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3 Lessons marketers can take from Barbie on how to re-energize a legacy brand to reflect today's world.

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Once Again, Dove Shows How to Put Brand Purpose Into Action

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The beauty brand demonstrates how to show up for consumers.

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P&G Continues to do the Work in Its Allyship Journey to the Black Community

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The latest campaign film Unbecoming digs deep into consumers' lived experiences.

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Marketers Need to Fight the Ways Colorism Shows Up in Our Industry

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Colorism has significantly impacted my life, and I am not alone.

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Learn From Adidas’ Mistake—Act Fast

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The brand severing ties with Kanye West may have been too little, too late.

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Dove Helps Black Women Reclaim Their School Picture Day for UK Black History Month

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The brand found that a significant number of Black women missed out on the important childhood moment due to anxiety from race-based hair discrimination.

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The Adidas x Soul Cap Partnership: Why It Works

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3 valuable lessons marketers can learn from the meaningful collaboration.

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What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month

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It would have been best for the NFL to stay on the bench this time around.

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Dove #KeepTheGrey Campaign Is a Brilliant Example of How to Show Up

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The personal care brand's response to a cultural moment sparked an empowering movement.

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Serena Williams Reminds Us How Important It Is to Own Your Narrative

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The strategic moves behind the global tennis star's major announcement that every marketer should note.