What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month

It would have been best for the NFL to stay on the bench this time around

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As Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community. The National Football League (NFL) decided to celebrate and honor this month by tweeting an image for their “Por La Cultura” campaign. Both NFL fans and critics were quick to comment, creating a social media firestorm, blasting the design intended to celebrate Hispanic and Latino players.