Microsoft Battles Apple in AI and Marketing to Retain 'Most Valuable' Crown

Microsoft's focus on AI and gaming propels its commercial and brand growth

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Microsoft reclaimed the top spot as the world’s most valuable company by market capital at the start of the year, overtaking technology rival Apple, thanks to its investments in AI and stable of B2C and B2B brands shifting peoples’ perception.

Microsoft reached a new high of $2.887 trillion, with Apple in second place with $2.875 trillion. Apple’s market cap peaked at a record $3.081 trillion in December, but it has since fallen behind Microsoft due to the latter’s investments in, and integration of, artificial intelligence across its suite of technology tools and growth in demand for its Azure cloud computing service.

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