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Lego is not just a toy company that attracts construction-minded children—it’s a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound.
With the aim of reaching adult builders, Lego has released a film based on the sound of its bricks. The narrative focuses on a bad day at work for its female protagonist until she is able to close the door of her apartment behind her and focus on spending time with her cat and building her new Lego set.