The 115-Year-Old NAACP Has Gained New Relevance by Acting Like a Brand

CMO Aba Blankson on management, marketing—and the state of corporate diversity

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Earlier this month, The Washington Post reported that a spate of big-name brands including Tesla, DoorDash, Home Depot, Wayfair and Zoom had made “steep cuts” in executive teams committed to diversity, equity and inclusion. Citing data from Revelio Labs, the paper noted that DEI jobs had fallen 8% so far this year, having tumbled 5% in 2023.

It’s a grimly familiar theme to those watching staffing trends—and an especially salient one now, as Black History Month comes to a close.

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