As Starbucks Turns 50, It Celebrates the Power of Coffee to Connect in New Ad

CMO Brady Brewer puts the emphasis on human interaction as the chain emerges from the pandemic


Not long ago, in the depths of the pandemic, Starbucks faced an uncertain future due to plummeting sales and a growing concern over whether coffee drinkers would ever return to some semblance of their pre-Covid-19 routines.

Now, with revenue rebounding well above its 2019 results, the coffee chain has discovered it is more relevant than ever as consumers seek human connection during their Starbucks runs.

And it’s that very act of socializing that Starbucks is celebrating in a new campaign that also commemorates its 50th

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