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The world of TV marketing is going through some striking changes.
For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the entertainment industry and its marketing production schedules to a halt, also taking away that secret ingredient since actors and writers weren’t allowed to promote their work.