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Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers.
This utilization comes to LinkedIn—which was acquired by Microsoft for $26.2 billion in 2016—with its latest AI offering to marketers: Accelerate.
In a bid to assist B2B marketers in achieving more precise targeting, LinkedIn’s latest AI-driven solution recommends an end-to-end campaign and automatic optimizations. With this, marketers can reach their B2B audiences using tailored creative content in as little as five minutes, Abhishek Shrivastava, vp of product, LinkedIn, told Adweek.
The business network deploys generative AI tools like OpenAI’s ChatGPT to write campaign headlines and ad copy while generating images using Shutterstock.