Paramount Hires a Bank to Explore the Sale of VidCon

The move comes amid the company's broader merger and sales efforts

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Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter.

The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The source added that VidCon is not a distressed asset, but it’s unclear what price Paramount is seeking.

Representatives from both Paramount and Oaklins DeSilva+Phillips declined to comment.

The efforts to explore a sale of VidCon come at a critical juncture for Paramount, which is itself the target of several competing acquisition efforts. 

According

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