Have We Reached Peak Creator? No, But Being One Is Not Easy

Jellysmack's Sean Atkins and one of The Try Guys talk why the bubble is not bursting at VidCon

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

On any given day, a creator could post a trailblazing piece of content to a social channel like YouTube or TikTok, somehow managing to stand out in a sea of comedy skits, magic tricks, beauty tutorials and music videos to earn a coveted spot as a newly minted digital star.

But capturing the zeitgeist is one thing. Parlaying that moment into a real career is quite another, according to speakers at the provocatively named VidCon panel Have We Reached Peak Creator?

The session, held Friday during the convention’s four-day annual Southern California showcase, wasted no time in addressing the central question about the jam-packed space.



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