Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments

The company has struggled for years with overdue payments, but key clients have kept publishers hooked

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The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up millions of dollars in delinquent payments and bottlenecking a key source of publisher revenue, according to interviews with executives at four commerce media operations.

These overdue payments have stretched back up to eight months and range in amounts between $20,000 and $900,000, according to invoices, emails and accounting documents shared with Adweek. 

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