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Advertisers are investing more in TikTok Shop two months after the products launched widely in the U.S., despite mostly lackluster results.
TikTok Shop launched officially in the U.S. Sept. 12 after months of testing. The tool lets millions of daily active users buy products directly from the app without having to go to a brand’s website.
Cosmetics brand BK Beauty joined TikTok Shop three months ago after investing ad spend in the single digits on the platform.
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