Portrait of Rodney Mason

Rodney Mason

Rodney Mason is the vp and head of marketing, Brand Platform at LTK. He has over 20 years in retail marketing and research as a founding principal in global ad and marketing strategy agencies servicing top retail brands and products. He also founded a CPG company sold through retail channels and served as CMO and head of strategy in three consumer incentive companies servicing the retail industry.

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What Brands Need to Know About Creator Marketing in 2024


Retail study by LTK shows 57% of people look to creators to make purchase decisions.