TV Upfronts

Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront

The chairman of Paramount Advertising has been with the company for over three decades

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After more than three decades at the company, Jo Ann Ross is exiting Paramount.

On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the end of the month.

In a memo to staff, Paramount CEO Bob Bakish noted the timing worked for the decision, with Ross “having helped prime our sales team for another strong upfront season.”

Ross joined CBS in 1992 as vp of Olympic sales, later becoming the first woman to serve as sales chief of a broadcast network and the longest-tenured sales head in broadcast television.




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