TV Upfronts

Jo Ann Ross on Trying to Deliver Paramount's First In-Person Upfront in 60 Minutes

The ad sales chief talks streaming, measurement and missing out on the Ghosts musical number

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Adweek’s sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we’ve spoken with NBCU’s Linda YaccarinoFox’s Marianne GambelliTelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro and Warner Bros. Discovery’s Jon Steinlauf. Now, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, joins us for our penultimate upfront week postmortem.

On May 18, Paramount presented its first in-person upfront since 2019’s Viacom-CBS merger. To keep things concise, the company formatted the presentation as a live version of 60 Minutes, complete with the show’s real-life correspondents, Scott Pelley, Lesley Stahl and Bill Whitaker, presenting everything from Paramount’s EyeQ ad sales platform to its offerings of reality shows, sports and scripted franchises.




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