Jo Ann Ross on Trying to Deliver Paramount's First In-Person Upfront in 60 Minutes

The ad sales chief talks streaming, measurement and missing out on the Ghosts musical number

Adweek’s sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we’ve spoken with NBCU’s Linda YaccarinoFox’s Marianne GambelliTelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro and Warner Bros. Discovery’s Jon Steinlauf. Now, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S.

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