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Taylor Swift’s effect on the NFL has been an advertising Love Story, but the singer didn’t have much impact on Paramount’s record-setting Super Bowl 58 ad sales.
Though the company hasn’t announced its sales total, ADWEEK has learned that Paramount has surpassed Fox’s ad sales revenue from last year of around $600 million for the game, and the company is set for the largest Super Bowl day in history, according to a source familiar with the matter.
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