Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue

And how the company avoided the soft TV ad market

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Fox is scoring big with Super Bowl 57.

In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles.

“The money came in late, so we had some nervous moments,” Murdoch explained. “We were right, just shy of gross $600 million of revenue next Sunday. We are sold out.”

For comparison, NBCU’s revenue for the 2022 Super Bowl Sunday, which also included coverage of the Olympics in Beijing, was expected to reach $500 million.

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