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VMLY&R and OPMG Top Forrester’s Creative and Content Marketing Report

VMLY&R, OPMG and Accenture all came out as 'leaders' in the Forrester Wave Marketing Creative and Content Services report.

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Ad Spend Forecasts Muted as Economic Cloud Looms Large Over Brands

Cost of living crisis and risk of recession are snapping at marketers' heels.

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Just 2 Brands Have Sustained Global Growth for a Decade

According to Kantar research, just two global brands have been able to grow their customer reach for 10 years straight.

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Marketers Say Fear of ‘Getting it Wrong’ Is Holding Up More Diverse Ads

For advertisers, demonstrating inclusion and diversity in creative work is no longer optional—it’s an imperative. However, while 70% are planning to showcase greater diversity in their campaigns over the next [...]

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What People Really Want From Brands Amid a Cost of Living Crisis

Th effects of rising inflation will be felt unevenly—something brands must acknowledge in their marketing.

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Kids and Teens Crown YouTube, Netflix and McDonald’s Coolest Brands on the Block

YouTube emerged as the decidedly coolest brand for kids and teens.

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GroupM and Zenith Project Ad Spend Will Grow, Led by Digital

Global advertising spend grew double digits this year, according to new forecasts from GroupM and Zenith.

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Latinx Consumers Care About Brand Beliefs, Peer Approval, and Product Transparency

Few have been able to really crack the code on what drives Hispanic and Latinx consumers in their purchase behaviors.

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Multi-Sensory Experiences on Marketers’ Minds as Covid-19 Impact Begins to Ease

After 18 months of pandemic disruption, marketers see multi-sensory experiences and brand design systems as an important part of their brand differentiation plans according to research by Isobar.

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Marketers Are Mistaking Information for Intimacy

The data paradox facing the industry in today's data-driven world.

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How Small Brands Turn Customer Feedback Into Marketing Strategies

DTC marketers are listening, from focus groups to surveys and Instagram polls.

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Bleacher Report Touts Heartbeats for ‘Socially, Culturally Relevant Insights’

The white papers have helped B/R run repeat business with 51% of its clients.

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Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers

Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [...]

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A Map or a Matrix? Identity Management Is More Complex By the Day

A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]

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How the Impact of COVID-19 Is Changing Marketing

Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]