VMLY&R, OPMG and Accenture all came out as 'leaders' in the Forrester Wave Marketing Creative and Content Services report.
Cost of living crisis and risk of recession are snapping at marketers' heels.
According to Kantar research, just two global brands have been able to grow their customer reach for 10 years straight.
For advertisers, demonstrating inclusion and diversity in creative work is no longer optional—it’s an imperative. However, while 70% are planning to showcase greater diversity in their campaigns over the next [...]
Th effects of rising inflation will be felt unevenly—something brands must acknowledge in their marketing.
YouTube emerged as the decidedly coolest brand for kids and teens.
Global advertising spend grew double digits this year, according to new forecasts from GroupM and Zenith.
Few have been able to really crack the code on what drives Hispanic and Latinx consumers in their purchase behaviors.
After 18 months of pandemic disruption, marketers see multi-sensory experiences and brand design systems as an important part of their brand differentiation plans according to research by Isobar.
The data paradox facing the industry in today's data-driven world.
DTC marketers are listening, from focus groups to surveys and Instagram polls.
The white papers have helped B/R run repeat business with 51% of its clients.
Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [...]
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]